The festival customer experience : a conceptual framework
Year of publication: |
2023
|
---|---|
Authors: | Fernandes, Jovan Velroy ; Krolikowska, Ewa |
Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 14.2023, 1, p. 23-40
|
Subject: | Brand experience | Customer experience | Digital environment | Event design | Festival experience | Social environment | Großveranstaltung | Big event | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Regionalentwicklung | Regional development |
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