The Financial Performance of AFL Football Clubs

In this study, we examine the factors which contribute to the financial performance of clubs in the Australian Football League over the period from 1993 to 2002. Primarily, we examine the association between the on-field football performance of clubs and their level of off-field financial success. We find that match attendance is positively related to both short-term and long-term success of football clubs and also to match uncertainty. We also find club membership is highly persistent and is positively related to both the success of the club and marketing expense undertaken.