The Finnish country-of-origin effect : the quest to create a distinctive identity in a crowded and competitive international marketplace
Jason Ryan
| Year of publication: |
2008
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|---|---|
| Authors: | Ryan, Jason |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 1/2, p. 13-20
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| Subject: | Industrie | Manufacturing industries | Markenführung | Brand management | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Herkunftsbezeichnung | Designation of origin | Finnland | Finland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003763461