The first dialogue on macromarketing
Eric H. Shaw
| Year of publication: |
2008
|
|---|---|
| Authors: | Shaw, Eric H. |
| Published in: |
History of marketing thought ; Volume 1. - Los Angeles : SAGE Publications. - 2008, p. 106-123
|
| Subject: | Plato <Comicus> | Marketingtheorie | Marketing theory | Philosophie | Philosophy | Wirtschaftsgeschichte | Economic history |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003643735