The forefront of mobile shopping : an emerging economy's perspective

Chi-Yang Hng, Pik-Yin Foo, Ai-Fen Lim, Radha Krishnan Nair

Year of publication:	2020
Authors:	Hng, Chi-Yang ; Foo, Pik-Yin ; Lim, Ai-Fen ; Nair, Radha Krishnan
Published in:	International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 11.2020, 1, p. 21-47
Subject:	mobile shopping \| partial least square structural equation modelling \| PLS-SEM \| mobile ease of use \| mobile usefulness \| perceived playfulness \| reachability \| mobility \| intention to use \| survey \| Malaysia \| Mobilkommunikation \| Mobile communications \| Konsumentenverhalten \| Consumer behaviour \| Innovationsakzeptanz \| Innovation adoption \| Mobile Business \| Mobile business \| Strukturgleichungsmodell \| Structural equation model \| Mobilität \| Mobility \| Partielle kleinste Quadrate \| Partial least squares \| Online-Handel \| Online retailing

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1504/IJSEM.2020.107793 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012256811