The formation of habit and word-of-mouth intention of over-the-top platforms
Anup Anurag Soren, Shibashish Chakraborty
| Year of publication: |
2023
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|---|---|
| Authors: | Soren, Anup Anurag ; Chakraborty, Shibashish |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-12
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| Subject: | Word-of-mouth (WOM) | Over-the-top (OTT) platforms | Video content availability | Habit formation | Habit loop | Affective commitment | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103460 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014371693