The foundations of marketing practice : a history of book marketing in Germany

Introduction : the role of marketing in the growth of the German book markets, 1815-1890 -- Separate, distinct, both sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820 -- The regular book market explodes, 1820-1843 -- Engines of growth : dynamic and entrepreneurial marketing 1820-1843 -- The mass book market, 1820-1870 -- The decline and recovery of the regular trade, 1843-1866 -- The book market of the regular trade at mid-century, 1843-1866 -- Good times, 1867-1888 : the middle and upper class book market after mid-century -- The mass book market explodes, 1870-1890 -- Conclusion : the role of dynamic high capitalist marketing practice in the German book markets