The founding of the born global company in Denmark and Australia : sensemaking and networking
Year of publication: |
2009
|
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Authors: | Skovbjerg Rasmussen, Erik ; Koed Madsen, Tage ; Evangelista, Felicitas |
Published in: |
Rapid internationalization and international new ventures. - Los Angeles [u.a.] : SAGE. - 2009, p. 177-202
|
Subject: | Unternehmensgründung | Business start-up | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | Sensemaking-Ansatz | Sensemaking approach | Globalisierung | Globalization |
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