The four domains of sports marketing : a conceptual framework
Sam Fullerton and G. Russell Merz
| Year of publication: |
2008
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|---|---|
| Authors: | Fullerton, Sam ; Merz, G. Russell |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 17.2008, 2, p. 90-108
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| Subject: | Sportmarketing | Sports marketing | Marketingmanagement | Marketing management | Profisport | Professional sports | Sponsoring | Sponsorship |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003763465