THE FOUR FACES OF MASS CUSTOMIZATION
| Year of publication: |
1997
|
|---|---|
| Authors: | Gilmore, James H. ; Pine II, B.Joseph |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 75.1997, 1, p. 91-101
|