The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation
Wander Jager
| Year of publication: |
2007
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|---|---|
| Authors: | Jager, Wander |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 8, p. 868-875
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| Subject: | Marketingtheorie | Marketing theory | Soziale Wohlfahrtsfunktion | Social welfare function | Simulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003499837