The fourth P: advertising and personal selling
Year of publication: |
2015
|
---|---|
Authors: | Jacoby, Jacob ; Solomon, Michael R. ; Mick, David Glen |
Other Persons: | Hoyer, Wayne D. (ed.) ; Sheth, Jagdish N. (ed.) |
Published in: |
Legends in consumer behavior: Jacob Jacoby ; volume 4
|
Publisher: |
Los Angeles : SAGE |
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Verkaufsverhalten | Sales behaviour | Theorie | Theory |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxx, 401 Seiten Illustrationen |
---|---|
Series: | Legends in consumer behavior. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2780149-4. - Vol. 3rd set |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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