The framework of a global company: A conceptualization and preliminary validation
Year of publication: |
2004
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Authors: | Cavusgil, S.Tamer ; Yeniyurt, Sengun ; Townsend, Janell D. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 33.2004, 8, p. 711-716
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