The friend or foe fallacy : why your best customers may not need your friendship
Frédéric Dalsace, Sandy Jap
| Year of publication: |
July-August 2017
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| Authors: | Dalsace, Frédéric ; Jap, Sandy D. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 60.2017, 4, p. 483-493
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| Subject: | Organizational relationships | Customer partnerships | Relational strategies | Mutual value creation | Value co-creation | Customer strategy | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2017.03.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707738