The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Year of publication: |
2019
|
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Authors: | Shen, Luxi ; Hsee, Christopher K. ; Talloen, Joachim H. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 1, p. 69-81
|
Subject: | risks and uncertainty | motivation | gamification | customer retention | intermittent reinforcement | happiness | gambling | variety seeking | prediction | performance | goal pursuit | behavioral decision theory | incentive design | loyalty program | Entscheidung unter Unsicherheit | Decision under uncertainty | Risiko | Risk | Anreiz | Incentives | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Beziehungsmarketing | Relationship marketing | Glücksspiel | Gambling | Leistungsanreiz | Performance incentive | Motivation | Experiment | Kundenbindungsprogramm | Loyalty program |
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