The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Luxi Shen, Christopher K. Hsee, Joachim H. Talloen
| Year of publication: |
2019
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|---|---|
| Authors: | Shen, Luxi ; Hsee, Christopher K. ; Talloen, Joachim H. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 1, p. 69-81
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| Subject: | risks and uncertainty | motivation | gamification | customer retention | intermittent reinforcement | happiness | gambling | variety seeking | prediction | performance | goal pursuit | behavioral decision theory | incentive design | loyalty program | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Motivation | Entscheidungstheorie | Decision theory | Anreiz | Incentives | Leistungsanreiz | Performance incentive | Experiment | Entscheidung unter Unsicherheit | Decision under uncertainty | Glücksspiel | Gambling | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucy062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012033926