The fundamentals of creative advertising
Ken Burtenshaw, Nik Mahon and Caroline Barfoot
| Year of publication: |
c2006
|
|---|---|
| Authors: | Burtenshaw, Ken |
| Other Persons: | Mahon, Nik (contributor) ; Barfoot, Caroline (contributor) ; Nahon, Nik (contributor) |
| Publisher: |
Lausanne [u.a.] : AVA Publ. |
| Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Großbritannien | United Kingdom | Werbegrafik | Strategie | Konzeption | Zukunft |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 176 S. zahlr. Ill. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP |
| ISBN: | 2-940373-18-3 ; 978-2-940373-18-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003365036