The Fundamentals of Financial Statement Analysis as Applied to the Coca-Cola Company

Recent stock market crises are exacerbated by investors who don't understand what has been happening to companies because investors lack an understanding of financial ratio analysis. Stock markets are efficient in that they incorporate, and even anticipate, information about companies based on financial accounting data provided by companies. However, market efficiency results from extensive analysis performed by financial analysts. Much of this financial analysis is based on the analysis of financial information provided by companies and analyzed using financial ratio analysis. This book provi