The future of B2B trade shows : drivers of transformation from a process view
Roberto Mora Cortez, Ann Højbjerg Clarke, Per Vagn Freytag
| Year of publication: |
2025
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|---|---|
| Authors: | Mora Cortez, Roberto ; Clarke, Ann Højbjerg ; Freytag, Per V. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 129.2025, p. 151-165
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| Subject: | Attendees | Business transformation | Exhibitors | Fairs | Organizers | Trade shows | Messe | Trade fair | B-to-B-Marketing | Business-to-business marketing | Organisatorischer Wandel | Organizational change | Lieferantenmanagement | Supplier relationship management | Messebeteiligung | Trade fair participation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2025.07.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015455003