The future of buyer-seller interactions : a conceptual framework and research agenda
Year of publication: |
2022
|
---|---|
Authors: | Ahearne, Michael ; Atefi, Yashar ; Lam, Son K. ; Pourmasoudi, Mohsen |
Subject: | Buyer-seller | Interactions | Social media | Digital | Information asymmetry | Negotiation | Sales | Social Web | Social web | Lieferantenmanagement | Supplier relationship management | Asymmetrische Information | Asymmetric information | Online-Marketing | Internet marketing | Interaktive Medien | Interactive media | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling |
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