The future of competition : co-creating unique value with customers
C. K. Prahalad; Venkat Ramaswamy
| Year of publication: |
2004
|
|---|---|
| Authors: | Prahalad, Coimbatore K. ; Ramaswamy, Venkatram |
| Other Persons: | Ramaswamy, Venkatram (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Wettbewerb | Competition | Wettbewerbsstrategie | Competitive strategy | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenorientierung |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIII, 257 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future. |
| ISBN: | 1-57851-953-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001791996