The future of e-commerce? : understanding livestreaming commerce continuance usage
Han Xi Chong, Ahmad Hariza Hashim, Syuhaily Osman and Jasmine Leby Lau and Eugene Cheng-Xi Aw
| Year of publication: |
2023
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|---|---|
| Authors: | Chong, Han Xi ; Hashim, Ahmad Hariza ; Syuhaily Osman ; Jasmine Leby Lau ; Aw, Eugene Cheng-Xi |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 1, p. 1-20
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| Subject: | Continuance intention | Livestreaming commerce | Perceived crowdedness | Perceived value | PLS-ANN | Trust | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-01-2022-0007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552675