The future of marketing and marketing education
Dhruv Grewal, Abhijit Guha, Cinthia Beccacece Satornino, and Marc Becker
| Year of publication: |
2025
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|---|---|
| Authors: | Grewal, Dhruv ; Guha, Abhijit ; Satornino, Cinthia B. ; Becker, Marc |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 47.2025, 1, p. 61-77
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| Subject: | marketing education | assignments | technology | artificial intelligence | generative AI | Künstliche Intelligenz | Artificial intelligence | Marketing | Betriebswirtschaftsstudium | Graduate business education | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753241269838 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015372900