The future of marketing : artificial intelligence, virtual reality, and neuromarketing
Ogechi Adeola, Olaniyi Evans, Jude Ndubuisi Edeh, and Isaiah Adisa
| Year of publication: |
2022
|
|---|---|
| Authors: | Adeola, Ogechi ; Evans, Olaniyi ; Edeh, Jude Ndubuisi ; Adisa, Isaiah |
| Published in: |
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives. - Cham : Springer International Publishing, ISBN 978-3-030-88678-3. - 2022, p. 253-280
|
| Subject: | Artificial intelligence | Virtual reality | Neuromarketing | Marketing communications | Consumer behaviour | Künstliche Intelligenz | Virtuelle Realität | Konsumentenverhalten | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-88678-3_12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274637