The future of omnichannel retail : a four-stage Delphi study
Frederik von Briel
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Briel, Frederik von |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 132.2018, p. 217-229
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| Subject: | Delphi | Omnichannel retail | Retail technologies | Customer touchpoints | Trends | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Delphi-Methode | Delphi technique | Online-Handel | Online retailing | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2018.02.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011960215