The future of private labels : towards a smart private label strategy
Katrijn Gielens, Yu Ma, Aidin Namin, Raj Sethuraman, Ronn J. Smith, Robert C. Bachtel, Suzanne Jervis
| Year of publication: |
2021
|
|---|---|
| Authors: | Gielens, Katrijn ; Ma, Yu ; Namin, Aidin ; Sethuraman, Raj ; Smith, Ronn J. ; Bachtel, Robert C. ; Jervis, Suzanne |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 1, p. 99-115
|
| Subject: | Private brands | Private labels | Retail strategy | Store brands | Handelsmarke | Store brand | Markenführung | Brand management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.10.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012514577