The future of work : AI and human collaboration in service marketing delivery
Sagar Bhatt, Prince Verma, Pankaj Kumar Tyagi
| Year of publication: |
2024
|
|---|---|
| Authors: | Bhatt, Sagar ; Verma, Prince ; Tyagi, Pankaj Kumar |
| Published in: |
AI innovations in service and tourism marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-7909-7. - 2024, p. 311-328
|
| Subject: | Künstliche Intelligenz | Artificial intelligence | Mensch-Maschine-System | Human-machine system | Kundenservice | Customer service | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-7909-7.ch015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015108412