//-->
Quantitative marketing research
Iacobucci, Dawn, (2001)
The PDMA handbook of new product development
Kahn, Kenneth B., (2005)
Lessons learned from outstanding corporate innovators
Kay, Sally Evans, (2013)
Innovation in large companies : approaches and organizational architecture
Koen, Peter A., (2005)
Improving the idea screening process within organizations using prediction markets : a theoretical perspective
Kamp, Gerrit, (2009)
THE THREE FACES OF BUSINESS MODEL INNOVATION: CHALLENGES FOR ESTABLISHED FIRMS
Koen, Peter A., (2011)