• 1 INTRODUCTION
  • 2 STUDY
  • 2.1 Study design
  • 2.2 Methodology
  • 2.3 Sample
  • 3 THE FUZZY FRONT END OF THE PRODUCT DEVELOPMENTPROCESS
  • 3.1 Initiation
  • 3.2 Idea generation
  • 3.3 Idea assessment
  • 3.4 Reduction of market uncertainty prior to development
  • 3.5 Reduction of technical uncertainty prior to development
  • 3.6 Front end project planning
  • 4 PROJECT EXECUTION
  • 4.1 Controlling
  • 4.2 Deviations from front end specifications during project execution
  • 5 PROJECT OUTCOMES
  • 5.1 Effectiveness
  • 5.2 Efficiency
  • 5.3 Overall assessment
  • 6 INTERRELATIONSHIPS
  • 7 SUMMARY AND CONCLUSIONS
  • 7.1 Summary of key findings
  • 7.2 Managerial implications
  • 7.3 Limitations and directions for future research