The GAI marketing model : a conceptual framework and future research directions
Anil Bilgihan, Tarik Dogru, Lydia Hanks, Nathan Line, Makarand Mody
| Year of publication: |
2024
|
|---|---|
| Authors: | Bilgihan, Anil ; Dogru, Tarik ; Hanks, Lydia ; Line, Nathaniel D. ; Mody, Makarand Amrish |
| Subject: | AI | Conceptual framework | GAI | Generative artificial intelligence | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103929 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338862