The generalized multinomial logit model : accounting for scale and coefficient heterogeneity
Denzil G. Fiebig; Michael P. Keane; Jordan Louviere; Nada Wasi
| Year of publication: |
2010
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|---|---|
| Authors: | Fiebig, Denzil G. ; Keane, Michael P. ; Louviere, Jordan J. ; Nada Wasi |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 3, p. 393-421
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| Subject: | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003984294