The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity
| Year of publication: |
2010
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|---|---|
| Authors: | Fiebig, Denzil G. ; Keane, Michael P. ; Louviere, Jordan ; Wasi, Nada |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 3 (5.5.), p. 393-422
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