The generation of common purpose in innovation partnerships: a design perspective

Purpose - Scholars and practitioners have both emphasized the importance of collaboration in innovation context. They have also largely acknowledged that the definition of common purpose is a major driver of successful collaboration, but surprisingly, researchers have put little effort into investigating the process whereby the partners define the common purpose. This research aims to explore the Generation of Common Purpose (GCP) in innovation partnerships. Design/methodology/approach - An action-research approach combined with modeling has been followed. Our research is based on an in-depth qualitative case study of a cross-industry exploratory partnership through which four partners, from very different arenas, aim to collectively define innovation projects based on micro-nanotechnologies. Based on a design reasoning framework, the mechanisms of GCP mechanism are depicted. Findings - Regarding GCP, two main interdependent facets are identified: (1) the