The girlfriend getaway market : segmenting accommodation and service preferences
Catheryn Khoo-Lattimore; Girish Prayag
| Year of publication: |
2015
|
|---|---|
| Authors: | Khoo-Lattimore, Catheryn ; Prayag, Girish |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 45.2015, p. 99-108
|
| Subject: | Female | Women | Segmentation | Girlfriend getaway | Hospitality | Hotel attributes | Malaysia | Hotellerie | Hotel industry | Frauen | Marktsegmentierung | Market segmentation | Weibliche Arbeitskräfte | Women workers | Dienstleistungsqualität | Service quality | Krankenhaus | Hospital | Gastgewerbe | Hospitality industry | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503884