The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets
Vasileios Davvetas, Christina Sichtmann, Charalampos (Babis) Saridakis, and Adamantios Diamantopoulos
| Year of publication: |
2023
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|---|---|
| Authors: | Davvetas, Vasileios ; Sichtmann, Christina ; Saridakis, Charalampos ; Diamantopoulos, Adamantios |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 31.2023, 3, p. 19-40
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| Subject: | global/local products | attribute trade-offs | conjoint analysis | emerging/developed markets | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X221143095 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014368371