The global sport economy : contemporary issues

Introduction: The current situation and outlook for sports markets -- Sports marketing, from humble beginnings to maturity -- Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience -- CSR and sports event organisers : state of play, controversies and perspectives -- Growth, growth drivers and the energy sources -- A short history of the sporting goods industry -- New behaviour trends among consumers of sporting goods -- Innovation in the sports industry -- From monopoly to competition : the new strategic challenges facing public sports organisations -- The governance of sports federations : current challenges in an international context -- Sports tourism : contemporary issues and new trends on a global market.