"The good place" : investigating the social responsibility image of countries and its impact on the attractiveness of highly skilled workers
Cristina Fona, T.C. Melewar, Charles Dennis, Keith Dinnie
| Year of publication: |
2025
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|---|---|
| Authors: | Fona, Cristina ; Melewar, T. C. ; Dennis, Charles ; Dinnie, Keith |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 32.2025, 3, p. 238-255
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| Subject: | Corporate social responsibility | Corporate social responsibility image | Nation branding | Place branding | Talent attraction | Corporate Social Responsibility | Firmenimage | Corporate reputation | Hochqualifizierte Arbeitskräfte | Highly skilled workers | Standortmarketing | Place marketing | Markenimage | Brand image |
| Description of contents: | Description [link.springer.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-024-00373-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015447442