The good, the bad and the variable : how evaluations of past editions influence the success of sequels
Frederik B. I. Situmeang; Mark A. A. M. Leenders; Nachoem M. Wijnberg
| Year of publication: |
2014
|
|---|---|
| Authors: | Situmeang, Frederik B. I. ; Leenders, Mark A. A. M. ; Wijnberg, Nachoem M. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1466-1486
|
| Subject: | Reviews | Experts | Variability | Video games | consumer evaluations | Sequels | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Bewertung | Evaluation | Experten |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010414753