The GRID scale : a new tool for measuring service mixed satisfaction
Alice Audrezet (Department of Marketing, Institut Supérieur de Gestion, Paris, France), Svein Ottar Olsen (School of Business and Economics, UiT Artic University of Norway, Tromsø, Norway), and Ana Alina Tudoran (School of Business and Social Sciences, Aarhus University, Aarhus, Denmark)
| Year of publication: |
2016
|
|---|---|
| Authors: | Audrezet, Alice ; Olsen, Svein O. ; Tudoran, Ana Alina |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 1, p. 29-47
|
| Subject: | Ambivalence | Evaluative space grid | Indifference | Mixed feelings | Overall service satisfaction measurement | Semantic differential scale | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Computernetz | Computer network | Performance-Messung | Performance measurement | Arbeitszufriedenheit | Job satisfaction | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-01-2015-0060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011445610