The halo model of origin images : conceptualisation and initial empirical test
Alexander Josiassen; Bryan A. Lukas; Gregory J. Whitwell; A. George Assaf
| Year of publication: |
2013
|
|---|---|
| Authors: | Josiassen, Alexander ; Lukas, Bryan A. ; Whitwell, Gregory J. ; Assaf, A. Georges |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 4, p. 253-266
|
| Subject: | Ursprungsregeln | Rules of origin | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Produktqualität | Product quality | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009780524