The hand, the bill... or both? : the role of credibility in handbill acceptance
Gerald Prendengast; King Ting Wai; Wing Yi Cheung
| Year of publication: |
2012
|
|---|---|
| Authors: | Prendengast, Gerald ; Wai, King Ting ; Cheung, Wing Yi |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 1, p. 128-135
|
| Subject: | Außenwerbung | Outdoor advertising | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects | Hongkong | Hong Kong |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548149