The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing
Alison Williams & Roddy Mullin
| Year of publication: |
2009
|
|---|---|
| Authors: | Williams, Alison ; Mullin, Roddy |
| Publisher: |
London [u.a] : Kogan Page |
| Subject: | Direktmarketing | Interpersonale Kommunikation | Sales-promotion |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 241 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-5626-9 ; 978-0-7494-5025-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004893753