The handbook of marketing research : uses, misuses, and future advances
ed. by Rajiv Grover ...
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Grover, Rajiv (ed.) |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage Publ. |
| Subject: | Marktforschung | Market research | Marketingforschung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Published items: |
31 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | XI, 705 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Enth. 31 Beitr. Includes bibliographical references and index 0606 |
| ISBN: | 1-4129-0997-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003231922