The hare and the tortoise : do earlier adopters of online channels purchase more?
Jing Li; Umut Konuş; Koen Pauwels; Fred Langerak
| Year of publication: |
2015
|
|---|---|
| Authors: | Li, Jing ; Konuş, Umut ; Pauwels, Koen ; Langerak, Fred |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 2, p. 289-308
|
| Subject: | E-commerce | Channels | Segmentation | Online retailing | Customer relationship management | Channel adoption | Online-Handel | Electronic Commerce | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309673