The harmonious role of channel integration and logistics service in omnichannel retailing : the case of IKEA
Year of publication: |
2022
|
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Authors: | Prassida, Grandys Frieska ; Hsu, Ping-Yu |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-13
|
Subject: | Channel integration quality | Customer satisfaction | Hybrid experiences | Logistics service quality | Omnichannel retailing | Repurchase intention | Kundenzufriedenheit | Vertriebsweg | Distribution channel | Dienstleistungsqualität | Service quality | Multikanalvertrieb | Multichannel strategy | Logistik | Logistics | Beziehungsmarketing | Relationship marketing | Logistikunternehmen | Logistics provider | Online-Handel | Online retailing | Einzelhandel | Retail trade | Lieferkette | Supply chain | Qualitätsmanagement | Quality management |
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