The hidden agenda : emotions in grocery shopping
Year of publication: |
2012
|
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Authors: | Spanjaard, Daniela ; Freeman, Lynne |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 22.2012, 5, p. 439-457
|
Subject: | Handelsmarketing | Retail marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kaufentscheidung | Purchase decision | Lebensmitteleinzelhandel | Food retailing |
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