The hidden chain of branded telecommunication services delivery : value, trust, brand, price tolerance and word of mouth communication chain
S.R. Nikhashemi, Naser Valaei, Sajad Rezaei, and Grégory Bressolles
| Year of publication: |
2021
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|---|---|
| Authors: | Nikhashemi, S. R. ; Naser Valaei ; Sajad Rezaei ; Bressolles, Grégory |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 20.2021, 3, p. 204-240
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| Subject: | Branded services | perceived value | price tolerance | word of mouth communication (WOMC) | Virales Marketing | Viral marketing | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2020.1789928 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623494