The hierachy of Internet Communication Effects: a new paradigm for understanding Internet promotion
| Year of publication: |
2006
|
|---|---|
| Authors: | Tucker, Joanne M. ; Massad, Victor J. |
| Published in: |
Journal of internet commerce. - Binghamton, NY : Haworth Press, ISSN 1533-2861, ZDB-ID 21369008. - Vol. 4.2006, 4, p. 165-181
|