The hope and hype of neuromarketing : a bibliometric analysis
Junaid Siddique and Amjad Shamim, Muhammad Nawaz and Muhammad Farrukh Abid
| Year of publication: |
2023
|
|---|---|
| Authors: | Junaid Siddique ; Shamim, Amjad ; Nawaz, Muhammad ; Muhammad Farrukh Abid |
| Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 6.2023, 1, p. 1-21
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| Subject: | Neuromarketing | Bibliometric analysis | Decision making | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCMARS-07-2022-0018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014301510