The HWWP, a refined IVA-Kano model for designing new delightful products or services
Sabina Alina Potra, Monica Izvercian, Adrian Pavel Pugna and Jens Jörn Dahlgaard
| Year of publication: |
January-February 2017
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| Authors: | Potra, Sabina Alina ; Izvercian, Monica ; Pugna, Adrian Pavel ; Dahlgaard, Jens Jörn |
| Published in: |
Total quality management & business excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 28.2017, 1/2, p. 104-117
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| Subject: | customer delight | quality attribute | hierarchy of needs | customer satisfaction | importance degree of customer wants | IVA-Kano model | value-added activity | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2015.1050168 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011730228